Résumé

Mike Vaughn
mvaughn@tidewatermarketingsolutions.com
(757) 567-3267

Education

Tidewater Community College | Graduate 2022

Associate of Applied Science – Management

Relevant Coursework
  • Principles of Marketing
  • Business Communications
  • Introduction to Business

ITT Technical Institute | Graduate 2006

Associate of Applied Science – Multimedia

Digital Marketing Solutions

Solution-oriented web developer with more than 10 years of work experience. Aiming to leverage a proven knowledge of web design, web metrics, and lead platform optimization skills to help your company reach its goals.

Skills

Lead Management Systems

Google Analytics

Lead Platform Optimization

Salesforce

Certifications

Inbound Marketing Certification

Advanced Google Analytics Certificate

Work Experience

Internet Marketing Specialist | 2016 – Present
ESI – Aviation Institute of Maintenance/Centura College/Tidewater Tech

  • Awarded 2020 Marketing and Admissions Professional of the Year
  • Configure campaigns in the LeadConduit lead management system, including lead delivery destinations
  • Configure translations in the eLeads system to feed into Campus Nexus, including programs, campuses, and lead sources
  • Create landing pages for the different brands’ lead generation efforts
  • Configure the back-end PHP to feed into the LeadConduit system to Campus Nexus and Salesforce
  • Add and configure Salesforce objects and fields
  • Perform lead audits to ensure campaigns are effective and lead forms are submitting properly
  • Troubleshoot issues in the various systems to ensure good leads are not invalidated or rejected
  • Set up and configure properties in Google Analytics
  • Develop UTMs to help track lead conversions and determine which mediums are more successful than others
  • Configure Bit.lys for use in SMS, email, and social media campaigns

Campus Technology Assistant | 2015 – 2016
Centura College, Newport News

  • Set up and maintain workstations for students, staff, and faculty
  • Handle technical issues on the campus
  • Manage the network
  • Rebuild or repair machines when necessary
  • Run ethernet cables and make patch cables

Corporate LMS Specialist/Coordinator of Project Design/Instructional Designer | 2009 – 2015
Centura College, Virginia Beach

  • Develop new processes for a simpler student experience to increase efficiency of online delivery
  • Set up and maintain third-party content
  • Manage quality control of all courses by ensuring functionality of courses and links on the learning management system
  • Manage content management system by creating or editing user profiles and rights
  • Led the Instructional Design team responsible for developing online courses to ensure standards of quality were met and all objectives achieved
  • Develop lesson presentations in Flash and Captivate, including all aspects of multimedia from audio to video and custom graphics
  • Utilize web programming languages for best presentation, including HTML, CSS, PHP, and ActionScript